Better Living for Insurance Policyholders

We help insurers build brand loyalty with modern consumers through inspired mobile tools that improve their lives.

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Membership Benefits

Join the Optimity member community

Holistic health support
Track goals & life events
Access 3000+ healthy activities
Sync 100+ wearables & health apps
Book time with insurance advisors & agents
Earn loyalty points & rewards
Access insurance products with member discount

Dynamic Engagement

AI-powered recommendations that adapts to each member

Personalized to lifestyle
Gamified experience
Social community & inherently viral
Join group health challenges
Customizable offers based on life stage
Optimity App Screens

An innovative value-add gateway experience

We provide a personalized, data-driven and holistic wellness platform that is tailored to your specific goals and needs. We help you manage your time to build healthy habits.

31 M

adults between 19-65 are underinsured for health, accidents and life.

45% of households reported that they need more insurance.


$3.7 T

spent on wellness, lifestyle and coaching by working adults.

$56B more revenue for insurers by upselling linked insurance.

Optimity can help insurers deliver

Industry Leading Customer Engagement Practice

Optimity is a captivating unique experience for your customers that sets the bar for consumer expectations.01

Robust Continuous Data Streams

We provide insights into your customer preferences, habits, aspirations, and market reactions.02

End-to-End Actionable Architecture

AI that utlizes user data and insights in real-time to enhance user experience and promote relevant insurance products.03

Value To You & Your Customers

Boost sales conversion, generate better targeted leads, and reduce acquisition costs for Life and other insurance products.04

Within 24 hours, get the sample experience demo
with your brand, colors and our content!

Get a Preview!

Optimity Capabilities

We are uniquely positioned to partner
and scale a brand experience with you.

Optimity App Screens

Mobile-first Experience

Suitable for reaching customers where they give their attention to: 46 times a day! We offer native iOS, Android app experiences, as well as Blackberry, Amazon, and Web apps.

User-centric Engagement

Optimity has be recognized for our achievement in user participation rates and engagement rates based on our user-centric design practices.

Insights & Data

Using AI and our insights engine, Optimity admin dashboard will provide real-time usage data and unique insights to your sales and marketing team.

Agile Configurability

Only Optimity offers deep configurability through the admin dashboard and panels on every aspect from colour and imagery to content and promotions in real-time for all user experiences.

Feedback Process

We take an iterative and experimental approach to working with our partners to consistently improve product and outcomes to optimize KPIs.

Scalable Technology

Our segmentation and retargeting functionality will allow you to create and sustain dynamic and personalized app experiences for each target demographic with ease and at scale.

Grow loyalty and sales with your
Branded Health Lifestyle Companion

Get a Preview!

Within 24 hours, you can see what your branded experience can look like. Get the sample experience demo with your brand, colors and our content!