By adding the Optimity app and platform to their offering, INGUARD Health has been able to more effectively engage members to participate in individual and team-based step goal challenges to encourage physical activity.

As part of the member acquisition strategy, Optimity and the carrier mobilized about 300 in-force agents to promote the program, offering Optimity to qualifying new Term Life clients over the course of one year. 60% of agents were “Very Likely” to recommend to their clients, and 80% of respondents found the rewards made available on Optimity “Very Appealing”.

By adding the Optimity app and platform to their offering, INGUARD Health has been able to more effectively engage members to participate in individual and team-based step goal challenges to encourage physical activity.

GBU Life launched with Optimity in September 2022, with member engagement being a key program objective, monitoring weekly active users (WAU). To date, the average WAU is 60% which is significantly higher than the industry average of 15-30%. A key driving force behind this is participation in community challenges.

The partnership between Optimity and a top 50 US carrier was a resounding success, exceeding program sign-up goals, increasing member engagement, and deepening member satisfaction. The comprehensive solution not only facilitated healthier lifestyles but also created a valuable avenue for the carrier to explore new business opportunities and enhance its brand recognition.

Sartori Cheese’s main objective is to strengthen its relationship with and better engage employees, monitoring in-app engagement rate, including participation in challenges. The goal is to see greater than or equal to 20% monthly active users (MAU). Over a 12-month period, Sartori Cheese achieved 35% average monthly active users (MAU), and step goal challenges have attracted 40+ participants out of 190 total users.