Come join a team of world-class builders and makers.

We are a proactive health startup dedicated to helping people improve their quality of life through rewards and gamification. We work and partner with some of the world's biggest brands in life and health insurance, loyalty points, and healthy living to deliver our award-winning health rewards programs to millions of people.

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Carrot Rewards is now part of the Optimity family! 
United in our commitment to revolutionizing public health, we're thrilled to welcome Carrot to our community.

Daily exercises to keep you healthy, happy, and on track.

Build healthy habits.

Set routines and schedule healthy micro-activities that you can do in just a few minutes each day.

Connect with community.

Challenge your friends and family and compare your progress toward mental and physical wellness goals.

Sync your devices.

Connect your wearables, health apps, and calendar to track and incorporate all of your activities.

Our three core principles


We are curious learners who use our imagination to create elegant, simplified solutions to any problem.


We relentlessly execute and are always optimizing to be more efficient individually and as a team.


We take extreme ownership and pride in our work, and are committed to be the best in our field.

Founded in 2014, we're one of Canada's most innovative tech companies

Our mission is to become the most rewarding lifestyle app by bringing together the world's best brands to educate and reward our health conscious user base. Oh yeah, and have fun while doing it!

Our culture

Fun, fast-paced, collaborative environment that supports you to be creative, productive and achieve mastery of your domain.

Award winning app

A product worth supporting that uses behavioural science in gamification, incentives, and the power of communities to nudge consumers to lead a healthier lifestyle.

Personal Growth

Opportunity to work with some of the latest technologies and methodologies.

Flexible locations

Spacious offices in the funky Kensington Market area of Toronto, and San Francisco.

Working here has its perks

Our Optimity benefits package has it all, designed with a focus on career progression and employee health and wellness.

Amazing benefits

Top-notch health plan

Remote work option

Access to amazing deals

3 weeks vacation

Stock options

Career growth potential

Join our team

Interested in joining Optimity? Check out all of our available roles for.

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Join over 1,000,000 humans getting healthier.

Video and blog resources.

Women's Health

Common risk factors and preventative measures affecting your health.

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Healthy Lifestyle Choices

Everyday changes that can maximize heart health.

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Live. Work. Play.

See how Optimity brings healthy activities and habits into your day.

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