New! Executive Advisor Announcement: Bryan Pearson
In this series, we’ll be highlighting top leaders and thinkers in the industry that are part of Optimity’s advisory board. Read on to learn more about their perspective on our industry and the expertise and knowledge that they’ll be bringing to Optimity.
Bryan Pearson
Q. Where do you see the industry going?
With an increased focus on quality of life and sustainability initiatives, more and more organizations are looking for technology enabled ways to support these initiatives. Given what we have experienced in the last year, these trends have only been magnified and we will see a lot of focus and growth in this arena for years to come.
Q. What is your specialty / claim to fame / best known career accomplishment?
I was lucky enough to grow the AIR MILES Program in Canada and build a global company focused on helping retailers and other service organizations to understand the value of consumer data, insights and relevant marketing as a way to better connect companies to their customers
Q. Why are you working with Optimity?
Companies need to focus more on wellness in all its forms and how they can support our community, our customers and our employees on this journey. Optimity provides an elegant way to complete that circle of opportunity in an engaging manner.
Q. Examples of other success stories you have worked with?
I have been involved with loyalty and retail analytics start-ups in North America, India, Brazil and Europe but I feel my greatest influence has been on growing the appreciation and adoption of loyalty programs and customer analytics with some of North America and Europe's biggest retail and financial institutions.
Q. What are the most exciting thing to happen over the next quarter / year?
Hopefully we can share a glass of wine in a lively restaurant with friends, colleagues and clients! On the business front, I am very interested to see how the landscape changes as we emerge from the chaos of the last 13 months. Where will things like work from home or e-commerce settle and what will emerge as the "next normal". How this shapes new approaches to retail or to how we engage customers will be exciting and I believe will kick-start our economy in the process.
Q. What expertise are you bringing to Optimity?
Retail and Consumer centric strategies and some good old fashioned advice on running a rapidly growing business.
Q. Favourite thing about working with Optimity and the ecosystem?
I love the energy of the team and the dynamic way Optimity evolves the product based on customer feedback.
At Optimity, Doug will be advising on distribution strategies, channels, and ecosystems that support our carrier solutions at scale. If you are interested in partnerships and collaborations with Optimity, feel free to reach out to Doug at dougpaul@myoptimity.com or our solutions team at engage@myoptimity.com.
For additional information, visit www.myoptimity.com/.
About Optimity
Optimity is a mission-driven technology company that uses evidence-based behavioural science and gamification to improve population health. The company’s health and wellness solutions for enterprise and consumer markets are developed by leading health experts and backed by more than 30 years of behavioural science research.
Optimity Enterprise, the company’s B2B solution, engages large populations in staying healthy and live longer. It is used by employers and insurance companies in Canada, the U.S. and Japan to drive better health outcomes and longevity for employees and policyholders. The Optimity consumer app (formerly Carrot Rewards) rewards users for walking and completing short educational quizzes focused on the body, mind, and finances. Optimity partners with popular consumer loyalty brands, enabling points (gems) earned in its enterprise and consumer apps to be redeemed towards grocery, travel, and lifestyle rewards. With a reach of over one million Canadians, Optimity is the most popular and trusted health rewards program in the country.
