Optimize Client Engagement For a Better Experience

Whether you’re an insurer, TPA or employee benefits provider, engaging your customers on their health journeys has never been more important.
Book A Demo

Optimize Client Engagement For a Better Experience

Whether you’re an insurer, TPA or employee benefits provider, engaging your customers on their health journeys has never been more important.

Book A Demo
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A Health Engagement Solution Built on the Science of Behavior Change

Optimity’s enterprise health engagement platform and modules are built on 30+ years of behavioral science experience to help you better engage your policyholders, members, and employees on their journeys to better holistic health.

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Common Issues With Digital Health Platforms

User Engagement is Poor
Encouraging adoption of health engagement platforms requires an effective implementation and engagement strategy.
Solution
Using our Rewards/Nudge system we incentivize users to engage with our platform and modules more consistently.
Educational Content is Ineffective
Typical learning platforms emphasize long-form content which can overwhelm users and discourage interaction.
Solution
Using the Optimity Way™, our Micro-Learning content is built on the methodology that address modern educational approaches that fosters better results.
Outcomes are Not Credibly Quantified
Many health engagement platforms lack evidence-based approaches to assessment & measuring outcomes.
Solution
Our platform delivers scientifically-validated scores that provide the insights needed to quantify and assess improvements your customers are making to their overall health.

Optimize Your Business with Optimity

From faster implementation to improved customer engagement, our clients optimize their results by using the Optimity health engagement platform and learning modules. Here are just a few reasons to love our solutions.

Dynamic risk prevention through robust and continuous data stream
Enhanced customer experience to drive loyalty and engagement
Expanded opportunities through timely life stage notifications
Improved customer and employee health outcomes

A Modern and Flexible Solution To Fit Your Business

We can provide you with end-to-end solutions for your business. Or if you prefer, we provide you API access to only the services you require to custom fit your needs.

White-Labeled App & Platform
Individual API & Webflow Modules
Optimity Health Grade™ & Sub-Scores
For underwriting & pre-sales flows, linked to personalized content
Optimity Micro- Learning™ & Activities
Modules of content within physical, nutrition, mental & financial wellness
Optimity Micro-Nudge Systems & Rewards™
Data-driven notification & rewards (Optimity Gems™) based on persona & activity patterns
Optimity Journey Systems™
Proprietary behavior change program, outcome-based directive journeys
Optimity Health Grade™ & Sub-Scores
For underwriting & pre-sales flows, linked to personalized content
Optimity Micro- Learning™ & Activities
Modules of content within physical, nutrition, mental & financial wellness
Optimity Micro-Nudge Systems & Rewards™
Data-driven notification & rewards (Optimity Gems™) based on persona & activity patterns
Optimity Journey Systems™
Proprietary behavior change program, outcome-based directive journeys
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Don’t Just Take Our Word For It

Consumer and enterprise users alike are loving our health engagement platform.

Teams Love It
97% of HR and Team leads report total satisfaction with our employee wellness platform.
Growing Monthly Active Users
A growing base of active members to access for testing options.
Consistent Engagment
30-40% user engagement on a monthly basis
More Approvals
122% increase in underwriting approval rates
Get More Referrals
An average user refers 3.2 of their friends and family

The Power of Consumer Insights

Our app delivers a continuous stream of user feedback and learnings which we share with Enterprise customers for optimizing their offerings.

Consumer App
Consumer Engagement:
Testing Ground with 300,000+ active members
• Capture Proprietary
• Insights
• Nurture& Educate
• Cross-Sell/Up-Sell
Offerings:
• Marketing experiments
• Acquisition & awareness   Campaigns
• Content sponsorships
• Market tests of products
• Rewards offers
Enterprise
Member Engagement:
Private ecosystem of members and referrals
• Content control
• Enhanced rewards
• Data Insights
Offerings:
• Modular Features
• Research/Insights
• Assessments
• Micro-Activities
See it in Action

What Our Clients Say

Join the most forward thinking organizations
Woman looking at Optimitys Website
Client logos
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“Our team members love that they can do the Step Together challenges and see the leaderboard rankings in real-time. As an Admin, I like that I can use the messaging feature to communicate directly with our team on upcoming wellness events and activities.”
Emily Werner
Wellness Manager at Sartori Cheese
Client profile picture
• More effectively engaged client members to participate in individual and team-based step goal challenges
• Achieved a 30-60% step goal challenge participation rate every month since Jan 2022
• Further increased program participation with enhanced customization features
Download Case Study
Sunlife
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“We partnered with Optimity as they were very focused on ensuring clients not only adopt the platform initially, but remain engaged over the years and drive towards better health outcomes; this is very aligned with the role we expect a wellness platform to play”
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"Our experimentation with Optimity and the success we have seen to date has encouraged us to explore offering a health engagement platform at a larger scale. We remain committed to helping Canadians live healthier lives and believe that platforms like Optimity can play a key role in helping us deliver on our mission.”
Jibran Imtiaz
VP, Market Development, Sun Life
CEO
• Achieved measurable increase in customer engagement during pilot program, exceeding target metrics for wellness assessments
‍• Onboarded over 16,000 users, including over4,000 term life client users
‍• Average monthly active users ratio was 46%during the 6-month pilot program
Download Case Study
inguard health
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"Optimity has been a fantastic mobile wellness solution for us to keep our health members engaged all year long. The best feature of the Optimity app is that anyone in our community can track their activity with any popular health tracker of their choice because the software is device-independent. With Optimity, we have been able to provide our all for the benefit of our health members."
Javon Bell
Director, INGUARD Health
CEO
• Achieved 35% average monthly active users (MAU) over a 12-month period
• Attracted 40+ participants (out of 190 total users) for team step challenges over same period
• Successful engagement of diverse work populations
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